Marathon the Musical

Background

Kemna/SENF, one of the country's largest theatre producers, premiered Marathon the Musical in 2017. Based on the hit film of the same name from 2012, this musical adaptation was also a great success, with a tour of theatres across the country. The production needed specialised transport for the cast to reach the various performance venues. Sufficient flexibility was required, and of course budget was very important. Bookabus was brought in to arrange the bus transport for the national tour.

How Bookabus helped

Given the scale — dozens of performances — Bookabus negotiated prices on behalf of Kemna/SENF. Because Bookabus works with many companies on a daily basis, they can negotiate better deals, and that's reflected in the price. Throughout the entire decision-making process, Bookabus provided expert advice and coordinated the complete bus livery. On performance days, Bookabus remained available for support and schedule adjustments, so communication with drivers ran smoothly.

The result

Coordinating bus transport for theatre tours requires precise planning and timely departures — especially crucial since full houses depend on a punctual start. Bookabus ensured punctual departures at every performance and enabled direct communication with drivers whenever needed. They expressed their satisfaction and are open to future collaboration.

Advantages of Bookabus

• Drivers always on time
• Advice throughout the process
• Cost savings through purchasing power
• Full project management taken care of
• Flexibility in planning